The Smooth Skin Company is a new kind of skin care company, not the first one on the block but with a focus on men and their skin care (or the lack there of). Sure, women can use the products as well but this is a play on the lack of skin care products targeting all men who feel they want to take care of their skin.
Logo and tagline
The Smooth Skin Company logo embodies simple elegance and takes a very long name and make it into a mark that can be used for website, collateral materials, packaging and signage. The colors are combination of grey tones and white.
Initially they wanted to focus on the African American Market but we convinced them to broaden their perspective. Hence the new tagline: “BETTER SKIN FOR ALL MEN”.
The packaging follows the overall design standard.
We are have launched the website. You can see it here.