IYI was looking to grow their audience and become better known in the surrounding area for their brand of Yoga. They had been around for a number of years and but never seem to be able to grow the number class attendees. The campaign was targeting health seekers in the surrounding area using Urban Panels, local newspaper ads and some email.
My role: Creative Director
I was working very close with the client on copy and visual treatment to come up with a unique campaign that reflect their brand and thinking.