A thinker and doer, analytical and artistic, with half of my life in Europe and the rest in the US, I offer a unique, multicultural perspective on ideas and marketing.
With 20 years of solving marketing problems for Fortune 500 multinational brands and small local businesses alike, I’m bringing a proven knowledge of creative strategy, vision, communication and management, both on the client and agency side.
My clients are a blend of automotive, consumer, retail, software, technology, finance, and many others.
Digital is at the heart of my ideas but I approach creative challenges from a 360-engagement and channel agnostic perspective. I bring my business sense, intelligence, indefatigable curiosity and a broad range of experience.
DUROBI 2006 – TO DATE
Aqua Brands of Sweden (www.aquabrands,se/)
Strategic positioning, branding and website.
Tonnie’s minis (http://www.tonniesminis.com/)
The Smooth Skin Company. (www.thesmoothskincompany.com/)
Strategic positioning, branding, logo design packaging and website. Developed tagline “BETTER SKIN FOR ALL MEN”. E-commerce, social media.
Design and website development. Custom CMS with language options.
Integral Yoga Institute. Customer acquisition campaign. OOH, magazine, newspaper and flash banner ads.
National Urban League.
Event marketing campaign including banners, posters for offline use and electronic
messaging: flash banners and email.
YMCA of Greater New York. (www.ymcanyc.org)
Creation of 7 different member acquisition campaigns over two years, concept, design and production for on and off-line media. Exceeding goals with 120 – 144% with an annual marketing budget $2+ million.
TAKE TIME TO TRAVEL , NYC 2003 – 2006
Creative, Technical and Marketing Director
Designed and developed complete web presence, e-mail marketing program, PPC, SEO, SEM
strategy, and implementation.
Grew annual revenue from by 400% in three years by creating a new website and then using Google AdWords and
Search Engine Optimization to drive qualified traffic.
Unique visitors grew from 200 to 7000 per day.
Conversion ratio grew from 0.2% to 1.3%.
Managed development team in India, designers and content personnel in the US.
BILLINGSKOG LLC, NYC 2001-2002
Creative, Art Direction and painting
Branding, Art Direction, Video/ Flash animation and Graphic Design.
USA Interactive, branding and logo design
Three Pixels, logo design
Alize, Video animation and product promotion
Yale University. Video animation for promotional video
Solo painting exhibit at Citibank, NYC, March 2002
DIGITAS NEW YORK, NY 2000 – 2001
VP Associate Creative Director
Developed the creative strategy for Allstate’s internet presence, including consumer
homepage, Customer Service Center build-out, UI and content reorganization.
Managed a team of Art Directors, User Interface Strategists, Designers, and Copywriters.
Redesigned the Merchant Services’ website and reorganized the content to improve
Created a new strategic direction and upgraded functionality for the Traveler Checks/Gift
Checks website. Oversaw a team of UI, Art Directors, Designers and Copywriters.
NETMARKET GROUP INC., STAMFORD, CT 1999 – 2000
VP of Creative Services
Provided strategic creative direction and launched the following brands: Netmarket.com,
Hagglezone.com, Travelersadvantage.com, Privacyguard.com, and Autovantage.com.
Created programs for online promotions, member acquisition and retention.
Built and managed a creative team of 16 consisting of Creative Directors, Art Directors,
Designers, Developers, and Producers.
Managed strategic planning, branding, site building, on-line promotion, print design and copy
DIGITAS, NEW YORK, NY AND BOSTON, MA 1996 – 1999
Associate Creative Director, New York, NY
Lead Creative responsible for building a creative team to support American Express.
Established new design standards for AmericanExpress.com.
Developed programs and promotions for American Express business units, including:
Establishment Services, Personal Card, Membership Banking, Membership Rewards.
Created interactive marketing campaigns and built websites for information delivery.
Worked with Account Team, Designers, Copy Writers, Developers, and Content Creators.
Time Warner, Quality Paperback Book Club – Designed concepts, built website, and created
banner campaigns for the Quality Paperback Book Club.
Mobil – Redesigned and restructured an award-winning site.
IBM/Shop IBM – Designed their first e-commerce website.
Harcourt Brace – Developed logo design, corporate identity program, and web site design
for education publisher. Established corporate guidelines for branding and consulted on
Hubspot Inbound Certified
Konstfackskolan, Stockholm, Sweden
Graphic Design and Communication
Mac OS, Windows, Adobe Creative Suite, Adobe Acrobat Professional, Microsoft Office, InDesign, Adobe Edge Animate, Keynote, PowerPoint, HTML and CSS.
Illustration: Traditional media as well as digital art
Real football, you might call it soccer (love watching)
Tennis and downhill skiing (love doing)